Visual identity and campaign creative developed for Mufti 2.0, created for the launch of MUFTI’s new flagship store at Phoenix Palladium Mall, Pune. The project focused on introducing a refreshed brand direction through bold visual design and contemporary aesthetics that align with the brand’s evolving identity. Designed to support the store’s launch and in-store presence, the visuals established a modern and elevated look, marking the beginning of the Mufti 2.0 era.