ADIDAS ORIGINALS TERRACE TAKEOVER

ADIDAS ORIGINALS TERRACE TAKEOVER

ADIDAS ORIGINALS TERRACE TAKEOVER

CAMPAIGN

CAMPAIGN

YEAR : 2024

The Adidas Terrace Takeover was a campaign reinterpreting the legacy of the Terrace Series, rooted in European football culture, through emerging local creatives in India. Executed in collaboration with Adidas and Limited Edt India, the campaign featured artists including Reyha as DJ and Virat as tattoo artist, positioning iconic silhouettes like Samba, Gazelle, and Spezial as symbols of self-expression and community within India's evolving street culture. Artholf handled the conceptualisation and full execution of the campaign.

The Adidas Terrace Takeover was a campaign reinterpreting the legacy of the Terrace Series, rooted in European football culture, through emerging local creatives in India. Executed in collaboration with Adidas and Limited Edt India, the campaign featured artists including Reyha as DJ and Virat as tattoo artist, positioning iconic silhouettes like Samba, Gazelle, and Spezial as symbols of self-expression and community within India's evolving street culture. Artholf handled the conceptualisation and full execution of the campaign.

INSTAGRAM

BEHANCE

PINTEREST

ARTHOLFSTUDIOS@GMAIL.COM

CONTACT US

INSTAGRAM

BEHANCE

PINTEREST

ARTHOLFSTUDIOS@GMAIL.COM

CONTACT US

INSTAGRAM

BEHANCE

PINTEREST

ARTHOLFSTUDIOS@GMAIL.COM

CONTACT US