ADIDAS ORIGINALS TERRACE TAKEOVER
ADIDAS ORIGINALS TERRACE TAKEOVER
ADIDAS ORIGINALS TERRACE TAKEOVER
CAMPAIGN
CAMPAIGN
YEAR : 2024
The Adidas Terrace Takeover was a campaign reinterpreting the legacy of the Terrace Series, rooted in European football culture, through emerging local creatives in India. Executed in collaboration with Adidas and Limited Edt India, the campaign featured artists including Reyha as DJ and Virat as tattoo artist, positioning iconic silhouettes like Samba, Gazelle, and Spezial as symbols of self-expression and community within India's evolving street culture. Artholf handled the conceptualisation and full execution of the campaign.
The Adidas Terrace Takeover was a campaign reinterpreting the legacy of the Terrace Series, rooted in European football culture, through emerging local creatives in India. Executed in collaboration with Adidas and Limited Edt India, the campaign featured artists including Reyha as DJ and Virat as tattoo artist, positioning iconic silhouettes like Samba, Gazelle, and Spezial as symbols of self-expression and community within India's evolving street culture. Artholf handled the conceptualisation and full execution of the campaign.
BEHANCE
ARTHOLFSTUDIOS@GMAIL.COM
CONTACT US
BEHANCE
ARTHOLFSTUDIOS@GMAIL.COM
CONTACT US
BEHANCE
ARTHOLFSTUDIOS@GMAIL.COM
